Category: Uncategorized

Virtual Influencer – Better than the Original? by Ronnie *Image reference from truthinadvertising.org What is… A Virtual Influencer? Virtual Influencers are CGI characters or personas that are controlled by real people. Oftentimes they take on the persona of a real person- however there are many types of characters out there such as a hybrid between… Read more

Generative AI is rapidly transforming industries across the globe. From enhancing customer experiences to driving productivity, its potential is immense. But as this technology evolves, so do the questions surrounding its application. Here, we delve into the top five questions every executive is asking about generative AI and how to leverage it for maximum business… Read more

What is Virtual Reality? Virtual Reality (VR) is the use of computer technology to create a simulated environment. Unlike traditional user interfaces, VR places the user inside an experience. Users are immersed and able to interact with 3D worlds. By simulating as many senses as possible, the computer is transformed into a gatekeeper to this… Read more

At the end of 2019, we had the opportunity to work on a research project, with full creative flexibility on the theme, Astronomy. We were really excited and jumped in on this rare chance. The brief was simple, to create something that would engage and entertain children. However, we didn’t want to just settle on… Read more

What is Frame Rate? We experience different frame rates in our daily lives, but how much do we think about frame rates or Frames Per Second (FPS)? In short, FPS is the number of frames or still images that are played back every second whenever you view a video, animation or game, etc. We see… Read more

Ideation & Conceptualizing For this project we had the opportunity to design one of our colleague’s new house and present it in real-time with Unreal Engine. The process starts with constructing the moodboard, a visual presentation where we get inspirations and the general idea of how the interior will eventually look like. This includes studying… Read more

*image reference from The Sunday Times What is Frame Rate? We experience different frame rates in our daily lives, but how much do we think about frame rates or Frames Per Second (FPS)?In short, FPS is the number of frames or still images that are played back every second whenever you view a video, animation… Read more